Advanced AdSense Techniques

These three methods are not discussed as often as the rest of the tricks. Apart from the obvious color matching and heatmap guided positioning, these methods, if done right, can help a publisher achieve and maintain at least 6% CTR on a website where search engines are the main source of traffic.

1. Blending the Fonts

Color matching is not enough in most of the cases. The new trick is to change the fonts used in the surrounding text to match the styles in the ads. AdSense uses 2 different sets of styles for the ads and the style used depends on the ad format. Given below are the 2 sets for your reference.

Set 1
Title: line-height: 12px; font-size: 11px; font-family: verdana,arial,sans-serif;
Text: line-height: 12px; font-size: 10px; font-family: verdana,arial,sans-serif;
URL: line-height: 12px; font-size: 10px; font-family: verdana,arial,sans-serif;

Set 2
Title: line-height: 14px; font-size: 11px; font-family: arial,sans-serif;
Text: line-height: 14px; font-size:11px; font-family: arial,sans-serif;
URL: line-height: 14px; font-size:10px; font-family: arial,sans-serif;

2. Using Your Own Images with AdSense Ads

Somebody out there put theme matching graphics next to AdSense ads and discovered that he just found yet another way to challenge ad blindness. People were curious of course. Google’s policy clearly says that the only thing you can do as in to label or directly relate content to the advertisements are only using the phrase “sponsored links” and the word “advertisements” next to an AdSense block. But Google did acknowledge the graphic use, and said that if the images match the advertisements (as in a photo or an image of a digital camera sitting next to a digital camera related advertisement) the technique is okay with them. The only thing now is that since AdSense publishers know how good it is, they don’t talk about it.


3. Landing Pages

The whole idea of landing pages is to customize your webpage to each and every individual visitor. It may sound like a difficult thing to do, and most of the time it is. But it does not have to be done all the way through to very specific user preferences. Simple targetting based on the referrer and geo-positioning itself is enough to present a very inviting landing page. Although not many publishers are combining landing pages and AdSense, it seems to be yet another unexploited area in online user behaviour.

Posted July 13th, 2006 in category blogging.